Columbia House DVD Club
Objective:• Increase the direct mail response that will result in new members.
• Drive traffic to the new and improved interactive Columbiahouse.com
• Create collector’s items that will generate word of mouth buzz.
Tarantino (prototype)
Broken Lizard (prototype)
The Oregonian
Objective:• Increase subscribers through a direct response campaign
• Differentiate The Oregonian from online news sources
Postcards
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