Long Copy


Gaia Adapt is a fictional brand that provides green alternatives in building. Karmasynthesis is the campaign.

Karmasynthesis

It’s a sunburn on a cloudy day or the cloud shaped animals that pass overhead; it’s the downpour that suddenly stops as your team gets the ball or the wind gust that costs your kicker three points; it’s hearing the saying, "you should have seen the waves yesterday" or the saying, “surfs up dude”; it’s a scorching heat wave or the rain that finally breaks it; it's fresh mountain powder on your ski trip or a clear mountain pass when you forgot your snow chains.


It’s sun in January, up North or rain in July during your trip down South; it’s a clear night sky showing of the comet that comes but only once in a lifetime or a no show of the predicted meteor shower due to cloud cover; It’s the wind that blows your leaves into the neighbor’s yard or the wind that blows them back into your pool; it’s finding a four-leaf clover in the park or finding a clover patch in your front lawn.


It’s a rainstorm after you went through the car wash and it’s prize wining roses; it’s falling into poison oak with your pants down, catching a fish, "this big" and being caught with out your umbrella; it’s ants at a picnic and tree sap on your brand new shirt; it’s being dead in the water with no wind in your sail; it’s the putt that came up oh so short then miraculously gets blown in; it’s getting stuck in the mud and loosing your shoe; it’s the two perfectly placed trees to hang your hammock; it’s loosing your wedding band in the sand, sitting on the runway for hours or the rock that chips your car windshield. It’s Karmasynthesis.



Pabst Blue Ribbon
























Axe Gamesmanship Guide




University of Oregon Football


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