Ad Campaigns Senior Project

This campaign took top honors by beating out 15 other teams in a pitch to client WebTrends.
I was the AD and CD for this 32 page collateral piece, as well contributing: deliverables,
research, strategy, non creative CW, and client pitch.

With an organic, less structured layout, the colors, shapes and photos help offset the product's
non human-like qualities of numbers and statistics. It goes with our strategy to focus on user benefits,
not product features.

Sample pages
Resolution and color, now 150 and RGB respectively
changed for blog viewing.

click to enlarge